For decades Hales Creative has been providing quality brand strategy and design services for many dozens of organizations. When referring to branding, we are not just talking logos (although we do love a good logo); we’re referring to the fulness of the experiences a brand provides its audience. An effective brand identity strategically expresses itself in numerous ways to consistently create trust with its audience.
When we partner with a client, we follow a process to ensure the brand creates value for the organization.
Brand expression takes many forms. Often starting with a logo, a brand’s identity system rolls out to business papers, packaging, brochures and other collateral, web sites, video, social media accounts, environmental signage, apparel and uniforms, digital ads, vehicle wraps, catalogs, magazines, and publications. Consideration of these different applications is an important part of the conversation throughout the branding process. A completed identity system often includes a brand standards guide to offer direction on how branding elements should used consistently to protect the uniformity and quality of the brand’s expression.
Our work on many brands has been recognized regularly in design competitions. As much as we appreciate such props, we are happiest when our clients are pleased with our work and understand how important our contributions have been to their success.