With offices in Wyoming, Utah, and Idaho, GDA Engineers provides civil engineering, planning, and surveying solutions for clients throughout the Rocky Mountain region. After nearly 65 years of successful projects and sustainable growth, GDA decided it was time to bring its branding and marketing efforts up to the professional level of the services it offers.
Hales Creative completed a thorough brand and marketing audit for GDA, which resulted in an extensive brand refresh. A simplified name, redesigned brand marks and identity system, a strategically focused color palette, and a brand usage guidebook have been completed, as well as a revamped marketing strategy, updated print materials, and plans for a redesigned website currently in the works.
GDA’s management team was impressed enough with the marketing audit that they ended up revamping aspects of their business strategy and mission statement based on things they learned from our process working together to address their marketing needs.
Soon after we completed the branding and some brand expression elements, GDA was purchased by one of its competitors, expanding the growth opportunities of the two companies.